Branding Brazil : Transforming Citizenship on Screen /

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"Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil from 2003 to 2014. A utopian impulse drove the reproduction of Brazilian cultural identity for local an...

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Detalles Bibliográficos
Autor principal: Marsh, Leslie L. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Brunswick, New Jersey : Rutgers University Press, [2021]
Colección:Book collections on Project MUSE.
Temas:
Motion pictures
Mass media
Cultural policy
Branding (Marketing)
Arts and society
Arts et societe > Bresil > Histoire > 21e siecle.
Strategie de marque > Bresil.
Arts and society > Brazil > History > 21st century.
Branding (Marketing) > Brazil.
Brazil
Bresil > Histoire > 2003-
Bresil > Au cinema.
Brazil > History > 2003-
Brazil > In mass media.
Brazil > In motion pictures.
Brazil > Cultural policy > History > 21st century.
History
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction : Welcome to the "new Brazil"
  • Branding Brazil through cultural policy
  • Negotiating the past in the dictatorship film cycle
  • Courting the new middle class on primetime TV
  • Selling citizenship in alternative media
  • Favela, film, franchise
  • Another Good Neighbor? : U.S.-Brazil relations revisited on screen
  • Conclusion : States of upheaval : the marks that linger.

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