Branding Black Womanhood : Media Citizenship from Black Power to Black Girl Magic /

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"CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women's resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines th...

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Bibliographic Details
Main Author: Tounsel, Timeka N. (Author)
Format: Electronic eBook
Language:Inglés
Published: New Brunswick : Rutgers University Press, 2022.
Series:Book collections on Project MUSE.
Subjects:
Women, Black, in popular culture.
Self-perception in women.
Communication in marketing.
Branding (Marketing)
BUSINESS & ECONOMICS / Commerce.
branding.
Communication en marketing.
Perception de soi chez la femme.
Femmes noires dans la culture populaire.
Femmes noires > Opinion publique.
Strategie de marque.
Women, Black > Public opinion.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Black women and the twenty-first century image economy
  • The Black woman that Essence built
  • Self-branding Black womanhood: the magic of Susan l. Taylor
  • Marketing dignity: the commercial grammar of Black female empowerment
  • Beyond magic: Black women content creators and productive vulnerability.

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