Branding Black Womanhood : Media Citizenship from Black Power to Black Girl Magic /

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"CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women's resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines th...

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Détails bibliographiques
Auteur principal: Tounsel, Timeka N. (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: New Brunswick : Rutgers University Press, 2022.
Collection:Book collections on Project MUSE.
Sujets:
Women, Black, in popular culture.
Self-perception in women.
Communication in marketing.
Branding (Marketing)
BUSINESS & ECONOMICS / Commerce.
branding.
Communication en marketing.
Perception de soi chez la femme.
Femmes noires dans la culture populaire.
Femmes noires > Opinion publique.
Strategie de marque.
Women, Black > Public opinion.
Electronic books.
Accès en ligne:Texto completo

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