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Branding Bhakti : Krishna Consciousness and the Makeover of a Movement /
"How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the In...
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| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Bloomington, Indiana :
Indiana University Press,
[2021]
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| Series: | Book collections on Project MUSE.
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| Subjects: | |
| Online Access: | Texto completo |