Methods in consumer research. Volume 2, Alternative approaches and special applications /

"Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts con...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Ares, Gaston (Editor), Varela, Paula (Editor)
Format: Electronic eBook
Language:Inglés
Published: Duxford, United Kingdom : Woodhead Publishing, [2018]
Series:Woodhead Publishing in food science, technology, and nutrition.
Subjects:
Consumers > Research.
Consumer behavior.
Consommateurs > Recherche.
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer behavior
Consumers > Research
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