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Integrating the packaging and product experience in food and beverages : a road-map to consumer satisfaction /
Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Duxford :
Woodhead Publishing is an imprint of Elsevier,
�2016.
|
| Colección: | Woodhead Publishing in food science, technology, and nutrition ;
no. 296. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Integrating the packaging and product experience in food and beverages : |b a road-map to consumer satisfaction / |c edited by Peter Burgess. |
| 264 | 1 | |a Duxford : |b Woodhead Publishing is an imprint of Elsevier, |c �2016. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Woodhead Publishing series in food science, technology and nutrition ; |v number 296 | |
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed April 18, 2016). | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Front Cover; Integrating the Packaging and Product Experience in Food and Beverages; Related titles; Integrating the Packaging and Product Experience in Food and Beverages; Copyright; Contents; List of Contributors; Woodhead Publishing Series in Food Science, Technology and Nutrition; Preface & Acknowledgments; 1 -- Multisensory Packaging Design: Color, Shape, Texture, Sound, and Smell; 1.1 Introduction; 1.2 Neuroscience-Inspired Packaging Design; 1.3 Packaging Color; 1.4 Packaging Shape; 1.5 Packaging Texture; 1.6 Packaging Weight; 1.7 Ease of Opening; 1.8 Auditory Packaging Design. | |
| 505 | 8 | |a 1.9 Olfactory Packaging Design1.10 Tasty Packaging; 1.11 Individual/Cultural Differences in Multisensory Packaging Design; 1.12 Conclusions; References; 2 -- Consumer Reactions to On-Pack Educational Messages; 2.1 The Food Label as an Information Source; 2.2 A Model of Consumer Processing of On-Pack Information; 2.3 Effects of Major Types of On-Pack Messages; 2.3.1 Nutrition Labeling; 2.3.2 Health and Nutrition Claims; 2.3.3 Sustainability Information; 2.4 The Role of Context; 2.5 New Developments in Package Communication; References; 3 -- Designing Inclusive Packaging. | |
| 505 | 8 | |a 3.1 Noninclusive Packaging3.2 Inclusive Design; 3.3 A Framework for Inclusive Design; 3.3.1 Explore; 3.3.2 Create; 3.3.3 Evaluate; 3.3.4 Manage; 3.4 Empathy Tools; 3.5 Simulation; 3.5.1 Wearable Simulators; 3.5.1.1 Vision Impairment Simulators; 3.5.1.2 Dexterity Impairment Simulators; 3.5.2 Software Simulators; 3.5.3 Case Study 1: Biscuit Packaging; 3.5.4 Case Study 2: Resealable Labels; 3.6 Personas; 3.6.1 Case Study 3: Black Magic; 3.7 Conclusions; 3.8 Future Work and Trends; References; 4 -- Omni-Channel Retail-Challenges and Opportunities for Packaging Innovation; 4.1 Introduction. | |
| 505 | 8 | |a 4.2 The Omni-Channel Shopping Experience4.2.1 Omni-Channel Grocery Retail; 4.3 Innovative Packaging for Omni-Channel Retail; 4.3.1 Packaging for Omni-Channel Marketing; 4.3.2 Packaging for Omni-Channel Transport; 4.4 Packaging as the Omni-Channel Integrator; 4.5 Satisfying Customers Through Omni-Channel Packaging Innovation; 4.6 Summary; References; 5 -- Emotion Measurements and Application to Product and Packaging Development; 5.1 Introduction; 5.2 Emotion Measurement Methods in Sensory and Consumer Studies and Applied Consumer Neuroscience. | |
| 505 | 8 | |a 5.2.1 What Are Emotions and What Emotions Are We Measuring?5.2.2 Measuring Emotions Using Verbal Languages and Pictures; 5.2.2.1 Explicit Measurements: Verbal and Visual Self-Reports; Verbal Self-Reports: Predetermined and Product-Specific Questionnaires; Pros and Cons of Using Questionnaires to Measure Emotions; Visual Self-Report; Self-Assessment Manikin Technique; Product Emotion Measuring Instrument; 5.2.2.2 Implicit Measurements: Implicit Association and Emotive Projection Test; Implicit Association Test; Emotive Projection Test. | |
| 520 | |a Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer responses to products that go beyond traditional sensory and liking measures. These approaches include assessing consumers' emotional responses, obtaining temporal measures of liking, as well as numerous published articles considering the effect of situation and context in the evaluation of food and beverage products. For fast-moving consumer goods (FMCG) products in particular, packaging can be considered as a contributor to consumer satisfaction. Recent cross-modal research illustrated consumers' dissatisfaction or delight with a product can be evoked when there is dissonance between the packaging and the product experience. The book includes an extensive overview of an adapted satisfaction scale that has been tailored for the food and beverage sector and which identifies varying satisfaction response modes such as contentment, pleasure, and delight with a product. This is an important development as it provides insights about products that can be used to market specific categories and brands of foods and beverages. The book demonstrates the value of this approach by bringing together case studies that consider the interrelationships between packaging design, shape, on-pack sensory messages, expectations, and consumer satisfaction with the product. | ||
| 650 | 0 | |a Food |x Packaging. | |
| 650 | 0 | |a Beverages |x Packaging. | |
| 650 | 6 | |a Aliments |x Conditionnement. |0 (CaQQLa)201-0043064 | |
| 650 | 6 | |a Boissons |x Emballage. |0 (CaQQLa)201-0004207 | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Food Science. |2 bisacsh | |
| 650 | 7 | |a Beverages |x Packaging |2 fast |0 (OCoLC)fst00831053 | |
| 650 | 7 | |a Food |x Packaging |2 fast |0 (OCoLC)fst00930550 | |
| 700 | 1 | |a Burgess, Peter, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Integrating the packaging and product experience in food and beverages. |d Duxford : Woodhead Publishing is an imprint of Elsevier, �2016 |z 9780081003565 |z 0081003560 |w (OCoLC)932174243 |
| 830 | 0 | |a Woodhead Publishing in food science, technology, and nutrition ; |v no. 296. | |
| 856 | 4 | 0 | |u https://sciencedirect.uam.elogim.com/science/book/9780081003565 |z Texto completo |