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Marketing the 21st century library : the time is now /
Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and co...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Amsterdam :
Elsevier : Chandos Publishing,
[2015]
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| Series: | Chandos information professional series.
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| Subjects: | |
| Online Access: | Texto completo Texto completo |
Table of Contents:
- 1. Introduction
- 2. From the past to the future: library as place
- 3. Marketing plan research and assessment
- 4. Creating the marketing plan
- 5. Project control: managing marketing initiatives
- 6. Partnerships
- 7. Resources and services to promote
- 8. Using technology to market and promote
- 9. Marketing a profession: marketing the future.