Improving the user experience through practical data analytics : gain meaningful insight and increase your bottom line /

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This book shows you how to make UX design decisions based on data-not hunches. The authors recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Fritz, Mike (Author), Berger, Paul D., 1943- (Author)
Format: Electronic eBook
Language:Inglés
Published: Amsterdam ; Boston : Morgan Kaufmann, an imprint of Elsevier, �2015.
Subjects:
Data mining.
Quantitative research.
Exploration de donn�ees (Informatique)
Recherche quantitative.
COMPUTERS > Database Management > Data Mining.
Quantitative research
Data mining
Online Access:Texto completo
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Improving the user experience through practical data analytics : gain meaningful insight and increase your bottom line /
Texto completo (Requiere registro previo con correo institucional)
Electronic eBook
Show all versions (2)

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