Improving the user experience through practical data analytics : gain meaningful insight and increase your bottom line /

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This book shows you how to make UX design decisions based on data-not hunches. The authors recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Fritz, Mike (Auteur), Berger, Paul D., 1943- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Amsterdam ; Boston : Morgan Kaufmann, an imprint of Elsevier, �2015.
Sujets:
Data mining.
Quantitative research.
Exploration de donn�ees (Informatique)
Recherche quantitative.
COMPUTERS > Database Management > Data Mining.
Quantitative research
Data mining
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