Technology entrepreneurship : taking innovation to the marketplace /

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The focus of this book is on technology ventures - how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as ""entrepreneurial method"" and &...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Duening, Thomas N.
Other Authors: Hisrich, Robert A., Lechter, Michael A.
Format: Electronic eBook
Language:Inglés
Published: Burlington : Elsevier Science, 2014.
Edition:2nd ed.
Subjects:
Technological innovations > Economic aspects.
High technology industries > Management.
Entrepreneurship.
Intellectual property.
New business enterprises > Management.
Innovations > Aspect �economique.
Industries de pointe > Gestion.
Entrepreneuriat.
Propri�et�e intellectuelle.
Nouvelles entreprises > Gestion.
entrepreneurs.
intellectual property.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Online Access:Texto completo
Description
Summary:The focus of this book is on technology ventures - how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as ""entrepreneurial method"" and ""lean startup, "" emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture
Physical Description:1 online resource (395 pages)
ISBN:9780124202344
0124202349

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