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Public communication and behavior. Volume 1 /
Public Communication and Behavior, Volume 1 covers the study of communicatory behavior that has a public or social character. <br>The book discusses the evaluation of the models used to evaluate television series; the synthesis of 1043 effects of television on social behavior; and tv news, pri...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Orlando :
Academic Press,
1986.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
| LEADER | 00000cam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | SCIDIR_ocn886669433 | ||
| 003 | OCoLC | ||
| 005 | 20231120111715.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 140813s1986 flu o 001 0 eng d | ||
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| 019 | |a 886668938 |a 948559492 |a 1162330026 | ||
| 020 | |a 9781483214214 |q (electronic bk.) | ||
| 020 | |a 1483214214 |q (electronic bk.) | ||
| 020 | |a 9781483219318 |q (electronic bk.) | ||
| 020 | |a 1483219313 |q (electronic bk.) | ||
| 020 | |z 9780125432016 | ||
| 020 | |z 9780125319560 | ||
| 020 | |z 0125432011 (cased) | ||
| 020 | |z 0125319568 (pbk.) | ||
| 035 | |a (OCoLC)886669433 |z (OCoLC)886668938 |z (OCoLC)948559492 |z (OCoLC)1162330026 | ||
| 050 | 4 | |a HM258 | |
| 072 | 7 | |a PSY |x 031000 |2 bisacsh | |
| 082 | 0 | 4 | |a 302.2 |2 22 |
| 245 | 0 | 0 | |a Public communication and behavior. |n Volume 1 / |c edited by George Comstock. |
| 264 | 1 | |a Orlando : |b Academic Press, |c 1986. | |
| 300 | |a 1 online resource (viii, 319 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references at the end of each chapters and index. | ||
| 505 | 0 | |a Front Cover; Public Communication and Behavior; Copyright Page; Table of Contents; Preface; Chapter 1. An Evaluation of the Models Used to Evaluate Television Series; I. Introduction; II. Sesame Street's Accomplishments; III. Formative Evaluation and the CTW Production Model; IV. Evaluating Models of Summative Evaluation; V. Evaluation Results; References; Chapter 2. A Synthesis of 1043 Effects of Television on Social Behavior; I. Introduction; II. Methods; III. Results; IV. Summary and Discussion; References; Additional References: Studies Coded for the Meta-Analysis | |
| 505 | 8 | |a Chapter 3. More Than Meets the Eye: TV News, Priming, and Public Evaluations of the PresidentI. Introduction; II. A Theory of Priming; III. Method; IV. Experimental Tests of Priming; V. Priming and Presidential Responsibility; VI. Priming in Presidential Elections; VII. Summary and Conclusions; Technical Appendix; References; Chapter 4. The Myth of Massive Media Impact: Savagings and Salvagings; I. Origins and Nature of the Myth; II. Evidence Regarding Intended Mass Media Effects; III. Evidence Regarding Unintended Mass Media Effects; IV. Salvaging the Myth of Media Effectiveness | |
| 505 | 8 | |a V. Concluding JudgmentsReferences; Chapter 5. The Found Experiment: A New Technique for Assessing the Impact of Mass Media Violence on Real-World Aggressive Behavior; I. Introduction; II. Comparison of the Found Experiment with Laboratory and Field Experiments; III. A Paradigm for Investigating the Real-World Impact of Mass Media Stories; IV. Eleven Found Experiments on the Impact of Antisocial Behavior Publicized by the Mass Media; V. Summary of Results; VI. Methodological Strengths; VII. Methodological Limitations; VIII. Summary of Methodological Strengths and Limitations | |
| 505 | 8 | |a IX. Future ResearchReferences; Index | |
| 520 | |a Public Communication and Behavior, Volume 1 covers the study of communicatory behavior that has a public or social character. <br>The book discusses the evaluation of the models used to evaluate television series; the synthesis of 1043 effects of television on social behavior; and tv news, priming, and public evaluations of the president. The text also describes the myth of massive media impact; and the new technique for assessing the impact of mass media violence on real-world aggressive behavior. <br>Social psychologists will find the book invaluable. | ||
| 546 | |a English. | ||
| 650 | 0 | |a Communication |x Social aspects. | |
| 650 | 0 | |a Communication. | |
| 650 | 0 | |a Social psychology. | |
| 650 | 0 | |a Misinformation. | |
| 650 | 2 | |a Communication |0 (DNLM)D003142 | |
| 650 | 2 | |a Psychology, Social |0 (DNLM)D011593 | |
| 650 | 6 | |a Communication. |0 (CaQQLa)201-0036942 | |
| 650 | 6 | |a Psychologie sociale. |0 (CaQQLa)201-0000281 | |
| 650 | 6 | |a Information. |0 (CaQQLa)201-0189052 | |
| 650 | 6 | |a M�esinformation. |0 (CaQQLa)000347215 | |
| 650 | 7 | |a social psychology. |2 aat |0 (CStmoGRI)aat300054452 | |
| 650 | 7 | |a PSYCHOLOGY |x Social Psychology. |2 bisacsh | |
| 650 | 7 | |a Social psychology |2 fast |0 (OCoLC)fst01122816 | |
| 650 | 7 | |a Communication |2 fast |0 (OCoLC)fst00869952 | |
| 650 | 7 | |a Communication |x Social aspects |2 fast |0 (OCoLC)fst00870009 | |
| 650 | 7 | |a Psychologie |2 gnd |0 (DE-588)4047704-6 | |
| 650 | 7 | |a Massenkommunikation |2 gnd |0 (DE-588)4037875-5 | |
| 700 | 1 | |a Comstock, George |q (George A.), |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Public communication and behavior. Volume 1 |z 9781483214214 |w (OCoLC)21159613 |
| 856 | 4 | 0 | |u https://sciencedirect.uam.elogim.com/science/book/9780125319560 |z Texto completo |
| 856 | 4 | 0 | |u https://sciencedirect.uam.elogim.com/science/book/9780125432016 |z Texto completo |