Safeguarding intangible assets /

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Provides strategies for preserving and enhancing a company's intangible assets such as patents, trademarks, copyrights, methodologies, and brand to increase its profitability, competitiveness, and sustainability.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Moberly, Michael D.
Format: Electronic eBook
Language:Inglés
Published: Oxford : Butterworth-Heinemann, 2014.
Subjects:
Corporate culture.
Organizational behavior.
Intangible property.
Culture organisationnelle.
Comportement organisationnel.
Corporate culture
Intangible property
Organizational behavior
Online Access:Texto completo
Table of Contents:
  • 1. Intangible assets
  • 2. Managing intangible assets
  • 3. Intangible assets business transaction due diligence
  • 4. New dimensions for company management
  • 5. Company culture
  • 6. Reputation risks and their management
  • 7. Distinguishing intellectual property and intangible assets
  • 8. Intangible asset training
  • 9. Measuring performance of intangible assets
  • 10. Insider risks and threats to intangible assets
  • 11. Intangible asset strategist and risk specialist
  • 12. Intangible assets in 2014 and beyond : where businesses must be!

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