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Managing global business strategies : a twenty-first-century perspective /
Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Chandos,
2008.
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| Colección: | Chandos business and management series.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- 1. The rapid change in international and global business
- 2. The market and competitive forces that shape international and global business
- 3. The socio-cultural forces that shape international and global business
- 4. The forces that shape strategic effectiveness in global markets
- 5. Emergent global and international business strategies
- 6. Managing the strategic process in a global and international business environment
- 7. Case study: China, India and Russia
- a strategic and market perspective within the global software industry
- 8. Case study: evaluating the commercial aerospace industry in the BRIC nations
- 9. Conclusion.