Strategic marketing decision-making in Japanese and South Korean companies /

This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strate...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Lee, Yang-Im
Other Authors: Trim, Peter R. J.
Format: Electronic eBook
Language:Inglés
Published: Oxford : Chandos, 2008.
Series:Chandos Asian studies series.
Subjects:
Strategic planning > Japan.
Strategic planning > Korea (South)
Marketing > Japan.
Marketing > Korea (South)
Decision making > Japan.
Decision making > Korea (South)
Corporate culture > Japan.
Corporate culture > Korea (South)
Planification strat�egique > Japon.
Planification strat�egique > Cor�ee du Sud.
Marketing > Japon.
Marketing > Cor�ee du Sud.
Prise de d�ecision > Japon.
Prise de d�ecision > Cor�ee du Sud.
Culture organisationnelle > Japon.
Culture organisationnelle > Cor�ee du Sud.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Corporate culture
Decision making
Marketing
Strategic planning
Marketing.
Japan
Korea (South)
Japan.
Zuid-Korea.
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