Globalization and the Chinese retailing revolution : competing in the world's largest emerging market /

Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the revolution happening in Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about b...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Zhen, Yong
Format: Electronic eBook
Language:Inglés
Published: Oxford : Chandos Pub., 2007.
Series:Chandos Asian studies series.
Subjects:
Since 2000
Retail trade.
Retail trade > China.
Globalization.
Commerce de d�etail.
Commerce de d�etail > Chine.
Mondialisation.
globalism.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
Economic history
Globalization
Retail trade
China > Economic conditions > 2000-
Chine > Conditions �economiques > 2000-
China
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