Media equities : evaluation and trading /

This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities a...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Gasson, Christopher
Format: Electronic eBook
Language:Inglés
Published: Cambridge : Woodhead, 1996.
Series:International equities series.
Subjects:
Mass media > Great Britain > Finance.
Mass media > United States > Finance.
Mass media > Great Britain > Accounting.
Mass media > United States > Accounting.
Stocks > Prices > Great Britain.
Stocks > Prices > United States.
M�edias > Grande-Bretagne > Finances.
M�edias > Grande-Bretagne > Comptabilit�e.
Actions (Titres de soci�et�e) > Prix > Grande-Bretagne.
Actions (Titres de soci�et�e) > Prix > �Etats-Unis.
BUSINESS & ECONOMICS > Industries > General.
Mass media > Finance
Stocks > Prices
Massamediaindustrie.
Economische aspecten.
Financi�ele aspecten.
Great Britain
United States
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