R & D and licensing : building value through intellectual assets /
This book explains the principles of research and development (R & D) management in an environment which is open to external sources of technology. Organisations no longer undertake all of their R & D in-house. Increasingly, companies innovate by using a combination of R & D and external...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Oxford [England] :
Chandos Pub.,
2007.
|
Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Successful innovation
- Using technology to gain competitive advantage
- Technology acquisition
- Idea generation
- Evaluation of new technologies and projects
- Market-led R & D project management
- Intellectual property: patents
- Copyright, designs and trade marks
- Assessing competitors' intellectual property
- Building intellectual assets
- Contractual issues
- Licensing and technology transfer
- Technology transfer negotiations
- Commercial exploitation issues.