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Budget constraints and optimization in sponsored search auctions /
Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide ins...
| Call Number: | Libro Electrónico |
|---|---|
| Main Authors: | , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
San Diego, CA :
Academic Press,
2014.
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| Series: | Intelligent systems series.
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| Subjects: | |
| Online Access: | Texto completo |