APA (7th ed.) Citation

Loshin, D. (2014). Using information to develop a culture of customer centricity: Customer centricity, analytics, and information utilization. Morgan Kaufmann.

Chicago Style (17th ed.) Citation

Loshin, David. Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization. Amsterdam: Morgan Kaufmann, 2014.

MLA (8th ed.) Citation

Loshin, David. Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization. Morgan Kaufmann, 2014.