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From science 2.0 to pharma 3.0 : semantic search and social media in the pharmaceutical industry and STM publishing /
Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Witney, Oxford :
Chandos Publishing/Woodhead Publishing Limited,
�2012.
|
| Colección: | Chandos social media series ;
7. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 020 | |z 1843347091 |q (Paper) | ||
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| 100 | 1 | |a Basset, Herv�e. | |
| 245 | 1 | 0 | |a From science 2.0 to pharma 3.0 : |b semantic search and social media in the pharmaceutical industry and STM publishing / |c Herv�e Basset, David Stuart and Denise Silber ; with contributions from Fran�cois Boutin. |
| 246 | 3 | 0 | |a Semantic search and social media in the pharmaceutical industry and STM publishing |
| 260 | |a Witney, Oxford : |b Chandos Publishing/Woodhead Publishing Limited, |c �2012. | ||
| 300 | |a 1 online resource (xvi, 276 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Chandos publishing social media series ; |v 7 | |
| 504 | |a Includes lists of figures and abbreviations, notes and bibliographical references at chapter ends, bibliographical references (pages 237-269), and index. | ||
| 505 | 0 | 0 | |g Part 1. |t From science 2.0 (2000-2010) ... ; |t The web 2.0 revolution and the promise of science 2.0 / |r David Stuart -- |t The state of science 2.0 / |r David Stuart -- |g Part 2. |t ... And pharma 2.0 ... ; |t Health 2.0 and beyond / |r Denise Silber -- |t The digital pharma industry / |r Herv�e Bassett, with contributions from |r Paul Tunnah and |r Andrew Spong -- |g Part 3. |t ... to pharma 3.0 (2010- ) ; |t The semantic search in life sciences / |r Herv�e Bassett and |r Fran�cois Boutin -- |t Enterprise 2.0 and web 3.0 / |r Herv�e Bassett -- |t The next 3.0 / |r Herv�e Bassett -- |t Conclusion. |
| 520 | |a Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilize digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of '3.0' in Pharma and STM publishing. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Online social networks. | |
| 650 | 0 | |a Science. | |
| 650 | 0 | |a Pharmaceutical industry. | |
| 650 | 0 | |a Editing. | |
| 650 | 0 | |a Publishers and publishing. | |
| 650 | 1 | 2 | |a Science |0 (DNLM)D012586 |
| 650 | 1 | 2 | |a Social Networking |0 (DNLM)D060756 |
| 650 | 2 | 2 | |a Drug Industry |0 (DNLM)D004345 |
| 650 | 2 | 2 | |a Publishing |0 (DNLM)D011643 |
| 650 | 6 | |a R�eseaux sociaux (Internet) |0 (CaQQLa)201-0500106 | |
| 650 | 6 | |a Sciences. |0 (CaQQLa)201-0016777 | |
| 650 | 6 | |a Industrie pharmaceutique. |0 (CaQQLa)201-0042410 | |
| 650 | 6 | |a �Edition. |0 (CaQQLa)201-0003420 | |
| 650 | 7 | |a sciences (philosophy) |2 aat |0 (CStmoGRI)aat300410289 | |
| 650 | 7 | |a publishing. |2 aat |0 (CStmoGRI)aat300054686 | |
| 650 | 7 | |a editing. |2 aat |0 (CStmoGRI)aat300054700 | |
| 650 | 7 | |a science (modern discipline) |2 aat |0 (CStmoGRI)aat300054462 | |
| 650 | 7 | |a SCIENCE |x Philosophy & Social Aspects. |2 bisacsh | |
| 650 | 7 | |a Science |2 fast |0 (OCoLC)fst01108176 | |
| 650 | 7 | |a Publishers and publishing |2 fast |0 (OCoLC)fst01083463 | |
| 650 | 7 | |a Pharmaceutical industry |2 fast |0 (OCoLC)fst01060129 | |
| 650 | 7 | |a Editing |2 fast |0 (OCoLC)fst00902451 | |
| 650 | 7 | |a Online social networks |2 fast |0 (OCoLC)fst01741311 | |
| 700 | 1 | |a Stuart, David |q (David Patrick), |e author. | |
| 700 | 1 | |a Silber, Denise, |e author. | |
| 700 | 1 | |a Boutin, Fran�cois., |e author. | |
| 776 | 0 | 8 | |i Print version: |a Basset, Herv�e. |t From Science 2.0 To Pharma 3.0 : Semantic Search And Social Media In The Pharmaceutical Industry And Stm Publishing. |d Burlington : Elsevier Science, �2012 |z 9781843347095 |
| 830 | 0 | |a Chandos social media series ; |v 7. | |
| 856 | 4 | 0 | |u https://sciencedirect.uam.elogim.com/science/book/9781843347095 |z Texto completo |