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Practical web analytics for user experience : how analytics can help you understand your users /
Provides a quantitative approach for measuring a website's effectiveness. Areas of focus include traffic, clickpath, content use analysis, measuring the effectiveness of design changes, building user profiles based on search habits, supporting usability test findings with reporting, and more.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam :
Morgan Kaufmann, an imprint of Elsevier,
[2013]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 020 | |z 9780124046191 | ||
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| 100 | 1 | |a Beasley, Michael, |d 1980- | |
| 245 | 1 | 0 | |a Practical web analytics for user experience : |b how analytics can help you understand your users / |c Michael Beasley. |
| 260 | |a Amsterdam : |b Morgan Kaufmann, an imprint of Elsevier, |c [2013] | ||
| 300 | |a 1 online resource (xv, 234 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Part 1. Introduction to web analytics -- part 2. Learning about users through web analytics -- part 3. Advanced topics. | |
| 520 | |a Provides a quantitative approach for measuring a website's effectiveness. Areas of focus include traffic, clickpath, content use analysis, measuring the effectiveness of design changes, building user profiles based on search habits, supporting usability test findings with reporting, and more. | ||
| 650 | 0 | |a Web usage mining. | |
| 650 | 0 | |a Internet users |x Attitudes. | |
| 650 | 0 | |a Web site development. | |
| 650 | 6 | |a Analyse du comportement des internautes. |0 (CaQQLa)201-0383932 | |
| 650 | 6 | |a Internautes |x Attitudes. |0 (CaQQLa)201-0445353 | |
| 650 | 6 | |a Sites Web |x D�eveloppement. |0 (CaQQLa)201-0316399 | |
| 650 | 7 | |a COMPUTERS |x Enterprise Applications |x Business Intelligence Tools. |2 bisacsh | |
| 650 | 7 | |a COMPUTERS |x Intelligence (AI) & Semantics. |2 bisacsh | |
| 650 | 7 | |a Web site development |2 fast |0 (OCoLC)fst01173243 | |
| 650 | 7 | |a Web usage mining |2 fast |0 (OCoLC)fst01173271 | |
| 776 | 0 | 8 | |i Print version: |a Beasley, Michael, 1980- |t Practical web analytics for user experience. |d Amsterdam : Morgan Kaufmann, an imprint of Elsevier, [2013] |z 0124046193 |w (DLC) 2013010542 |w (OCoLC)841050175 |
| 856 | 4 | 0 | |u https://sciencedirect.uam.elogim.com/science/book/9780124046191 |z Texto completo |