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The pragmatic MBA for scientific and technical executives /
This primer enables professionals with technical expertise to collaborate with their business-side colleagues. Emphasizing brevity and clarity, it gives technical staff answers to their most pressing questions about economics, finance, marketing, strategic decision-making, accounting, management, an...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
[Place of publication not identified] :
Academic Press,
2013.
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| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Marketing
- Economics
- Corporate strategy
- Management and leadership
- Portfolio management
- Finance and accounting
- Product development
- Operations
- Business law.