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It's our research : getting stakeholder buy-in for user experience research projects /
It's Our Research provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. It gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research. Dramatically increase t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Waltham, MA :
Morgan Kaufmann,
�2012.
|
| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Sharon, Tomer. | |
| 245 | 1 | 0 | |a It's our research : |b getting stakeholder buy-in for user experience research projects / |c Tomer Sharon. |
| 246 | 3 | 0 | |a Getting stakeholder buy-in for user experience research projects |
| 250 | |a 1st ed. | ||
| 260 | |a Waltham, MA : |b Morgan Kaufmann, |c �2012. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 520 | |a It's Our Research provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. It gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research. Dramatically increase the chances that product managers, engineers, and management agree to do research and act upon its results; follow Tomer Sharon's techniques and methods detailed inside. *Features a series of video interviews with UX practitioners and researchers *Provides dozens of case studies and visuals from international research practitioners *Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills *Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes. | ||
| 505 | 0 | |a Prologue: The Usable Planet, by Gary Bunker Introduction Chapter 1: If life gives you limes, make mojitos! Identifying stakeholders, selling user experience research, and dealing with difficult people and situations Chapter 2: Mmm ... Interesting, so what exactly is it that you want to learn? Implementing your great participant interviewing skills on stakeholders; asking good questions, listening, saying the right things, and identifying research opportunities Chapter 3: If you pick a methodology first, something must be wrong: Strategies for planning studies with stakeholders and techniques for developing the right research questions Chapter 4: What's Gonna Work? Teamwork! Hands-on techniques for collaborating and involving stakeholders in research planning, execution, analysis, and reporting Chapter 5: The single biggest problem in communication is the illusion that it has taken place Chapter 6: You can't manage what you don't measure: Signs that indicate research is being used well and how you can systematically track success (or failure) Epilogue. | |
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Human-computer interaction. | |
| 650 | 0 | |a User interfaces (Computer systems) | |
| 650 | 2 | |a User-Computer Interface |0 (DNLM)D014584 | |
| 650 | 6 | |a Interfaces utilisateurs (Informatique) |0 (CaQQLa)201-0360716 | |
| 650 | 7 | |a Human-computer interaction |2 fast |0 (OCoLC)fst00963494 | |
| 650 | 7 | |a User interfaces (Computer systems) |2 fast |0 (OCoLC)fst01163191 | |
| 776 | 0 | 8 | |i Print version: |a Sharon, Tomer. |t It's our research. |b 1st ed. |d Waltham, MA : Morgan Kaufmann, �2012 |z 9780123851307 |w (DLC) 2011044873 |w (OCoLC)766606789 |
| 856 | 4 | 0 | |u https://sciencedirect.uam.elogim.com/science/book/9780123851307 |z Texto completo |