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Financial public relations /
Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals.
| Call Number: | Libro Electrónico |
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| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Oxford :
Published on behalf of the CAM Foundation [by] Butterworth Heinemann,
1993.
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| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Front Cover; Financial Public Relations; Copyright Page; Table of Contents; Foreword; Contributors; Introduction; Chapter 1. Media relations; Chapter 2. Investor relations; Professionals and institutions; Private investors; Chapter 3. Annual reports; Glossary of terms used in the production of an annual report:; Chapter 4. Internal communication; Chapter 5. Marketing financial services; Chapter 6. Regulation of the financial services industry; Chapter 7. The ethical jungle; Chapter 8. Stock Exchange listings, mergers and acquisitions; Chapter 9. Crisis management
- Chapter 10. International dimensionsChapter 11. The role of corporate identity in managing change; Chapter 12. Measuring opinion; Chapter 13. Consultants or in-house: roles and relationships; Case Study 1 The flotation of Wellcome; Case Study 2 A watershed in takeover defence -Siebe's bid for APV; Case Study 3 A new identity for Akzo; Case Study 4 The strength of Forte; Further reading; Index