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Financial public relations /

Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals.

Bibliographic Details
Call Number:Libro Electrónico
Corporate Author: CAM Foundation
Other Authors: Bowman, Pat, Bing, Richard
Format: Electronic eBook
Language:Inglés
Published: Oxford : Published on behalf of the CAM Foundation [by] Butterworth Heinemann, 1993.
Subjects:
Online Access:Texto completo
Table of Contents:
  • Front Cover; Financial Public Relations; Copyright Page; Table of Contents; Foreword; Contributors; Introduction; Chapter 1. Media relations; Chapter 2. Investor relations; Professionals and institutions; Private investors; Chapter 3. Annual reports; Glossary of terms used in the production of an annual report:; Chapter 4. Internal communication; Chapter 5. Marketing financial services; Chapter 6. Regulation of the financial services industry; Chapter 7. The ethical jungle; Chapter 8. Stock Exchange listings, mergers and acquisitions; Chapter 9. Crisis management
  • Chapter 10. International dimensionsChapter 11. The role of corporate identity in managing change; Chapter 12. Measuring opinion; Chapter 13. Consultants or in-house: roles and relationships; Case Study 1 The flotation of Wellcome; Case Study 2 A watershed in takeover defence -Siebe's bid for APV; Case Study 3 A new identity for Akzo; Case Study 4 The strength of Forte; Further reading; Index