Media and the American child /

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This new work summarizes the research on all forms of media on children, looking at how much time they spend with media everyday, television programming and its impact on children, how advertising has changed to appeal directly to children and the effects on children and the consumer behavior of par...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Comstock, George A.
Other Authors: Scharrer, Erica
Format: Electronic eBook
Language:Inglés
Published: Amsterdam ; Boston : Elsevier, �2007.
Edition:[Rev. ed.].
Series:Educational psychology.
Subjects:
Mass media and children > United States.
Mass media and teenagers > United States.
Children and violence > United States.
Youth and violence > United States.
M�edias et enfants > �Etats-Unis.
M�edias et adolescents > �Etats-Unis.
Enfants et violence > �Etats-Unis.
Violence chez les jeunes > �Etats-Unis.
Children and violence.
Mass media and children.
Mass media and teenagers.
Youth and violence.
Kind
Massenmedien
Medienkonsum
Massamedia.
Kinderen.
United States.
USA
Verenigde Staten.
Online Access:Texto completo
Table of Contents:
  • I. Demographics and Preferences in Media Use, with Special Attention to the Very Young
  • II. The Extraordinary Appeal of Screen Media
  • III. The World as Portrayed by Media
  • IV. Effects of Media on Scholastic Performance and the Developing Intellect
  • V. Young CustomersCreating the Modern Consumer through Advertising and Marketing
  • VI. Television Violence, Aggression, and other Behavioral Effects
  • VII. Learning Rules and NormsFurther Evidence of Media Effects
  • VIII. Knowledge for What?
  • Demographics and preferences in media use, with special attention to the very young
  • The extraordinary appeal of screen media
  • The world as portrayed by media
  • Effects of media on scholastic performance and the developing intellect
  • Young customers : creating the modern consumer through advertising and marketing
  • Television violence, aggression, and other behavioral effects
  • Learning rules and norms : further evidence of media effects
  • Knowledge for what?

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