The pursuit of new product development : the business development process /

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Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Annacchino, Marc A.
Format: Electronic eBook
Language:Inglés
Published: Amsterdam ; Boston : Butterworth-Heinemann, �2007.
Subjects:
New products.
Product management.
Produits commerciaux > Gestion.
BUSINESS & ECONOMICS > Development > Business Development.
Productontwikkeling.
Marketing.
Productiewijze.
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