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Data warehousing and business intelligence for e-Commerce /
You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can b...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
San Francisco :
Morgan Kaufmann,
�2001.
�2001 |
| Series: | Morgan Kaufman series in data management.
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| Subjects: | |
| Online Access: | Texto completo |
| Summary: | You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical explorati |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (xxi, 287 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0585457115 9780585457116 0080491022 9780080491028 9781558607132 1558607137 1281007196 9781281007193 9786611007195 6611007199 |