Who should price a gig? : successful platforms must balance economic considerations and power dynamics with providers and customers as they determine who sets prices /

One of the most consequential governance questions for platform operators is deciding who sets prices and what discretion other parties in the transaction have to alter them. Putting the locus of control primarily in the hands of the platform provider presents drawbacks but so does allowing other st...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Karanovic, Jovana (Autor), Altman, Elizabeth J. (Autor), Cennamo, Carmelo (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
Edición:[First edition].
Temas:
Multi-sided platform businesses.
Strategic planning.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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250 |a [First edition]. 
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504 |a Includes bibliographical references. 
520 |a One of the most consequential governance questions for platform operators is deciding who sets prices and what discretion other parties in the transaction have to alter them. Putting the locus of control primarily in the hands of the platform provider presents drawbacks but so does allowing other stakeholders to set prices, if prices set too high or too low limit participation on the platform. The authors advocate for a hybrid approach that shares some control. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Multi-sided platform businesses. 
650 0 |a Strategic planning. 
700 1 |a Altman, Elizabeth J.,  |e author. 
700 1 |a Cennamo, Carmelo,  |e author. 
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