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Who should price a gig? : successful platforms must balance economic considerations and power dynamics with providers and customers as they determine who sets prices /

One of the most consequential governance questions for platform operators is deciding who sets prices and what discretion other parties in the transaction have to alter them. Putting the locus of control primarily in the hands of the platform provider presents drawbacks but so does allowing other st...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Karanovic, Jovana (Author), Altman, Elizabeth J. (Author), Cennamo, Carmelo (Author)
Format: Electronic eBook
Language:Inglés
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
Edition:[First edition].
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Summary:One of the most consequential governance questions for platform operators is deciding who sets prices and what discretion other parties in the transaction have to alter them. Putting the locus of control primarily in the hands of the platform provider presents drawbacks but so does allowing other stakeholders to set prices, if prices set too high or too low limit participation on the platform. The authors advocate for a hybrid approach that shares some control.
Item Description:"Reprint #65115."
Physical Description:1 online resource (9 pages) : illustrations
Bibliography:Includes bibliographical references.