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Positioning : the battle for your mind /
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of...
| Call Number: | Libro Electrónico |
|---|---|
| Main Authors: | , |
| Other Authors: | |
| Format: | Electronic Audio |
| Language: | Inglés |
| Published: |
[Place of publication not identified] :
McGraw Hill-Ascent Audio,
2023.
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| Edition: | [First edition]. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) Texto completo (Requiere registro previo con correo institucional) |