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Positioning : the battle for your mind /
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of...
| Cote: | Libro Electrónico |
|---|---|
| Auteurs principaux: | , |
| Autres auteurs: | |
| Format: | Électronique Audio |
| Langue: | Inglés |
| Publié: |
[Place of publication not identified] :
McGraw Hill-Ascent Audio,
2023.
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| Édition: | [First edition]. |
| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) Texto completo (Requiere registro previo con correo institucional) |