Cancellieri, G., Ferriani, S., & Cattani, G. (2023). Balancing valued tradition with innovation: When your product is a beloved classic, how do you update it to attract new customers? ([First edition].). MIT Sloan Management Review.
Cita Chicago Style (17a ed.)Cancellieri, Giulia, Simone Ferriani, y Gino Cattani. Balancing Valued Tradition with Innovation: When Your Product Is a Beloved Classic, How Do You Update It to Attract New Customers? [First edition]. [Place of publication not identified]: MIT Sloan Management Review, 2023.
Cita MLA (8a ed.)Cancellieri, Giulia, et al. Balancing Valued Tradition with Innovation: When Your Product Is a Beloved Classic, How Do You Update It to Attract New Customers? [First edition]. MIT Sloan Management Review, 2023.