Chargement en cours…

Using black hat workshops to understand your competitors : how companies use competitive insight exercises to craft a strategic plan that anticipates rivals' moves /

Black hat workshops are a type of competitive insight workshop that can help organizations model how competitors might behave in a particular scenario. The author describes how these sessions can help teams simulate the outcomes of decisions and situations their company will face in the real world t...

Description complète

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Horn, John (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
Édition:[First edition].
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Description
Résumé:Black hat workshops are a type of competitive insight workshop that can help organizations model how competitors might behave in a particular scenario. The author describes how these sessions can help teams simulate the outcomes of decisions and situations their company will face in the real world through role-playing exercises. He also offers a step-by-step guide to conducting black hat workshops to better anticipate competitors’ next moves and develop successful market strategies.
Description:Reprint #64401.
Description matérielle:1 online resource (7 pages)