New threats to the subscription model /

Proponents of the subscription model argue that it offers customers a better user experience and a lower barrier to access, while providers gain predictability and ease of communication with customers. But the risks of supply chain disruption and inflation are calling into question vendors’ ability...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Koenigsberg, Oded, 1964- (Author)
Format: Electronic eBook
Language:Inglés
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
Edition:[First edition].
Subjects:
Direct selling.
Direct marketing.
Electronic commerce.
Vente directe.
Marketing direct.
Commerce électronique.
Direct marketing
Direct selling
Electronic commerce
Online Access:Texto completo (Requiere registro previo con correo institucional)

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