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The PR power of fessing up /
Organizations' corporate social responsibility efforts are facing closer scrutiny today than ever before. In recent years, a new reputation management strategy has emerged: the confession. The authors describe a study in which companies that confessed their inadequacy in confronting racial ineq...
| Cote: | Libro Electrónico |
|---|---|
| Auteurs principaux: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review,
2023.
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| Édition: | [First edition]. |
| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |