Social media communication : concepts, practices, data, law and ethics /

"This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing....

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lipschultz, Jeremy Harris, 1958- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York ; London : Routledge, Taylor & Francis Group, 2024.
Edición:Fourth edition.
Temas:
Social media.
Social networks.
Online social networks.
Social media > Law and legislation.
Social media > Moral and ethical aspects.
Médias sociaux.
Réseaux sociaux.
Réseaux sociaux (Internet)
Médias sociaux > Aspect moral.
social media.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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008 230119s2024 nyu ob 001 0 eng
010 |a  2023002794 
040 |a DLC  |b eng  |e rda  |c DLC  |d OCLCO 
020 |a 9781000910278  |q (epub) 
020 |a 100091027X 
020 |a 9781003281924  |q (ebook) 
020 |a 1003281923 
020 |z 9781032246598  |q (paperback) 
020 |z 9781032251776  |q (hardback) 
029 1 |a AU@  |b 000073322333 
035 |a (OCoLC)1365063044 
042 |a pcc 
050 0 0 |a HM741 
082 0 0 |a 302.23/1  |2 23/eng/20230120 
049 |a UAMI 
100 1 |a Lipschultz, Jeremy Harris,  |d 1958-  |e author. 
245 1 0 |a Social media communication :  |b concepts, practices, data, law and ethics /  |c Jeremy Harris Lipschultz. 
250 |a Fourth edition. 
264 1 |a New York ;  |a London :  |b Routledge, Taylor & Francis Group,  |c 2024. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
520 |a "This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics - all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies, and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated online teaching guide, ideal for instructors, too"--  |c Provided by publisher. 
588 |a Description based on print version record and CIP data provided by publisher. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Social media. 
650 0 |a Social networks. 
650 0 |a Online social networks. 
650 0 |a Social media  |x Law and legislation. 
650 0 |a Social media  |x Moral and ethical aspects. 
650 6 |a Médias sociaux. 
650 6 |a Réseaux sociaux. 
650 6 |a Réseaux sociaux (Internet) 
650 6 |a Médias sociaux  |x Aspect moral. 
650 7 |a social media.  |2 aat 
776 0 8 |i Print version:  |a Lipschultz, Jeremy Harris, 1958-  |t Social media communication  |b Fourth edition.  |d New York, NY : Routledge, 2023  |z 9781032246598  |w (DLC) 2023002793 
856 4 0 |u https://learning.oreilly.com/library/view/~/9781000910278/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
994 |a 92  |b IZTAP 

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