Marketing for small B2B businesses how content creates marketing muscle and powers traditional and digital marketing /

Small business marketers don't need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Schulkind, Andrew (Author)
Format: Electronic eBook
Language:Inglés
Published: [Place of publication not identified] : Apress, [2022]
Subjects:
Industrial marketing.
Small business.
Telemarketing.
Marketing industriel.
Télémarketing.
Industrial marketing
Small business
Telemarketing
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • The marketing mindset
  • Defining your marketing goals
  • Creating content that provides value
  • Generating great content - from ideas to execution
  • The content creation process
  • Branding and design for content marketing
  • Website technology, security, and privacy
  • Your website as marketing hub
  • Landing pages, lead magnets, and lead products
  • Promoting your content - Email, social media, and beyond
  • Measuring success - Metrics and analytics
  • Systems for ongoing success
  • Content marketing resources.

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