The power of scarcity : leveraging urgency and demand to influence customer decisions /

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"Drive revenue and grow your business by using the powerful concept of scarcity"--

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weinstein, Mindy (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw Hill, [2023]
Temas:
Scarcity.
Supply and demand.
Consumer behavior.
Rareté (Économie politique)
Offre et demande.
Consommateurs > Comportement.
Consumer behavior
Scarcity
Supply and demand
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Part One. Understanding Scarcity
  • Chapter 1. Scarcity as an Influence Factor
  • Chapter 2. You Can't Have That!
  • Chapter 3. Give Your Brain a Break
  • Chapter 4. FOMO: Why We're More Afraid of Loss Than We Are of Gain
  • Chapter 5. When Scarcity Doesn't Work
  • Part Two. Using Scarcity
  • Chapter 6. "Time Is Running Out!"
  • Chapter 7. You Are Special
  • Chapter 8. "Only While Supplies Last!"
  • Chapter 9. Exclusive or Popular?
  • Chapter 10. Where Do We Go from Here?
  • Scarcity Definitions at a Glance.

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