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The power of scarcity : leveraging urgency and demand to influence customer decisions /
"Drive revenue and grow your business by using the powerful concept of scarcity"--
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw Hill,
[2023]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 220623s2023 nyu ob 001 0 eng | ||
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| 082 | 0 | 0 | |a 338.5/21 |2 23/eng/20220623 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Weinstein, Mindy, |e author. | |
| 245 | 1 | 4 | |a The power of scarcity : |b leveraging urgency and demand to influence customer decisions / |c Mindy Weinstein, PhD. |
| 264 | 1 | |a New York : |b McGraw Hill, |c [2023] | |
| 300 | |a 1 online resource (xvi, 222 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |2 rda | ||
| 386 | |n nat |a Americans |2 lcdgt | ||
| 386 | |n gdr |a Women |2 lcdgt | ||
| 504 | |a Includes bibliographical references (pages 189-205) and index. | ||
| 520 | |a "Drive revenue and grow your business by using the powerful concept of scarcity"-- |c Provided by publisher. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 505 | 0 | |a Part One. Understanding Scarcity -- Chapter 1. Scarcity as an Influence Factor -- Chapter 2. You Can't Have That! -- Chapter 3. Give Your Brain a Break -- Chapter 4. FOMO: Why We're More Afraid of Loss Than We Are of Gain -- Chapter 5. When Scarcity Doesn't Work -- Part Two. Using Scarcity -- Chapter 6. "Time Is Running Out!" -- Chapter 7. You Are Special -- Chapter 8. "Only While Supplies Last!" -- Chapter 9. Exclusive or Popular? -- Chapter 10. Where Do We Go from Here? -- Scarcity Definitions at a Glance. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Scarcity. | |
| 650 | 0 | |a Supply and demand. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 6 | |a Rareté (Économie politique) | |
| 650 | 6 | |a Offre et demande. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Scarcity |2 fast | |
| 650 | 7 | |a Supply and demand |2 fast | |
| 776 | 0 | 8 | |i Print version: |t The power of scarcity |d New York : McGraw Hill, [2023] |z 9781264278237 |w (DLC) 2022028165 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781264278244/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a YBP Library Services |b YANK |n 303150445 | ||
| 938 | |a EBSCOhost |b EBSC |n 3395016 | ||
| 994 | |a 92 |b IZTAP | ||