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HBR's 10 must reads on strategic marketing /

Stop pushing products-and start cultivating relationships with the right customers. If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and select...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Larkin, Susan (Voice actor) (Narrateur), Clark, Bernard Setaro, 1972- (Narrateur)
Format: Électronique Audio
Langue:Inglés
Publié: [Place of publication not identified] : Ascent Audio, 2022.
Édition:[First edition].
Collection:HBR's 10 must reads (Series)
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)