HBR's 10 must reads on strategic marketing /

Stop pushing products-and start cultivating relationships with the right customers. If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and select...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Larkin, Susan (Voice actor) (Narrador), Clark, Bernard Setaro, 1972- (Narrador)
Formato: Electrónico Audiom
Idioma:Inglés
Publicado: [Place of publication not identified] : Ascent Audio, 2022.
Edición:[First edition].
Colección:HBR's 10 must reads (Series)
Temas:
Marketing > Management.
Strategic planning.
Audiobooks.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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