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Adopting the innovator's mindset : too many innovations fail because they're solutions looking for problems, not the result of a disciplined process /
Drawing on her new book, The Innovation Mindset, IBM Watson Health’s Lorraine Marchand discusses common mistakes leaders make in managing innovation. One of her key pieces of advice for managers: Ask, “What problem are we solving for the customer?” and then follow a disciplined process to design a c...
| Call Number: | Libro Electrónico |
|---|---|
| Main Authors: | , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review,
2022.
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| Edition: | [First edition]. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |