Build your community : turn your connections into a powerful online community /

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"Your customers are overwhelmed: they avoid your advertising, ignore your emails, and don't engage with your tweets. Yet, they also expect you to respond to their every need instantly and personably. Build Your Customer Community, explains how you can harness their passion and expertise so...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Millington, Richard (Author)
Format: Electronic eBook
Language:Inglés
Published: Harlow, United Kingdom : Pearson Education Limited, 2021.
Edition:First edition.
Subjects:
Customer relations.
Customer loyalty.
Customer services > Technological innovations.
Communication in marketing.
Consommateurs > Fidélité.
Service à la clientèle > Innovations.
Communication en marketing.
Communication in marketing
Customer loyalty
Customer relations
Customer services > Technological innovations
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Why create a community?
  • Who is your community for?
  • Creating your community experience
  • Setting the rules
  • Attracting your first members
  • Nurturing superusers in your community
  • Keeping members engaged
  • Rewarding your members
  • Overcoming problems
  • Building your community strategy
  • What's next?

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