The high roller experience : how Caesar's and other world-class companies are using data to create an unforgettable customer experience /

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The marketing guru of Caesars/Harrah's shows how you can double-down and win with a proven data-driven approach Walking through Caesars in Las Vegas may seem like a dream-the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this "magica...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Norton, David (David William) (Author)
Other Authors: Greene, Doug (Narrator)
Format: Electronic Audio
Language:Inglés
Published: [Place of publication not identified] : McGraw Hill-Ascent Audio, 2017.
Edition:[First edition].
Subjects:
Customer relations.
Consumer profiling.
Customer loyalty.
Leadership.
Decision making.
Management.
Profil des consommateurs.
Consommateurs > Fidélité.
Prise de décision.
Gestion.
decision making.
management.
Consumer profiling
Customer loyalty
Customer relations
Decision making
Leadership
Management
Downloadable audio books.
Audiobooks
Audiobooks.
Livres audio.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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