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Positioning : the battle for your mind /
"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning ..."--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the origina...
| Call Number: | Libro Electrónico |
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| Main Authors: | , |
| Other Authors: | |
| Format: | Electronic Audio |
| Language: | Inglés |
| Published: |
[Place of publication not identified] :
McGraw Hill-Ascent Audio,
2001.
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| Edition: | [First edition]. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
| Summary: | "Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning ..."--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-including tens of thousands of Ries and Trout groupies, worldwide-the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking |
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| Physical Description: | 1 online resource (1 audio file (04 hr., 08 min.)) |
| Playing Time: | 04:08:00 |
| ISBN: | 9781639294763 1639294767 |