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Reputation rules : strategies for building your company's most valuable asset /

Leverage your company's most important asset! In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their imag...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Diermeier, Daniel (Author)
Other Authors: Barsness, Todd (Narrator)
Format: Electronic Audio
Language:Inglés
Published: [Place of publication not identified] : McGraw Hill-Ascent Audio, 2011.
Edition:[First edition].
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)