Cita APA (7a ed.)

Hammond, R. (2019). Friction/Reward: Be your customer's first choice (First edition.). Pearson.

Cita Chicago Style (17a ed.)

Hammond, Richard. Friction/Reward: Be Your Customer's First Choice. First edition. Harlow, England: Pearson, 2019.

Cita MLA (8a ed.)

Hammond, Richard. Friction/Reward: Be Your Customer's First Choice. First edition. Pearson, 2019.