Employer branding Is the new marketing imperative /

Employees' leverage at their companies has only been increasing, as has their willingness to seek greener pastures elsewhere when their employer's values and actions don't reflect their own. It's no surprise, then, that building a brand that can attract and retain talent -- emplo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Chatterjee, Dipanjan (Autor), Bongarzone, Melissa (Autor), Schanne, Alex (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : MIT Sloan Management Review, 2022.
Edición:[First edition].
Temas:
Branding (Marketing) > Management.
Internet marketing.
Communication in marketing.
Social responsibility of business.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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