Churn forecasting : churn analysis with regression.

In forecasting churn, logistic regression can help identify customers who are at risk and those who are most likely to engage and make new purchases in the future.

Détails bibliographiques
Cote:Libro Electrónico
Format: Électronique Vidéo
Langue:Inglés
Publié: [Place of publication not identified] : Manning Publications, [2022]
Édition:[First edition].
Collection:Fighting churn.
Sujets:
Quantitative research > Marketing.
Customer relations > Management > Data processing.
Business forecasting.
Prévision commerciale.
Business forecasting
Customer relations > Management > Data processing
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