Social media analytics strategy : using data to optimize business performance /

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Fox, April Ursula (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Berkeley, CA : Apress L.P., 2022.
Édition:Second edition.
Collection:Business professional collection
Sujets:
Social media > Marketing.
Social media > Data processing.
Marketing > Data processing.
Internet marketing.
Médias sociaux > Informatique.
Marketing > Informatique.
Marketing sur Internet.
Internet marketing
Marketing > Data processing
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